What is Leadership Branding?

Leadership Branding is based on the principle that every contact an employee has with a customer either reinforces or undermines the organisation's image. If a brand is "the essence or promise that will be delivered to or experienced by your customer", the leadership brand is about the leadership behaviours that will drive this.

How does it work?

It works on the premise that leadership behaviour impacts employee behaviour, which in turn impacts your customers' perceptions and experience... and therefore, the success and growth of the business.

Our Customer-defined Leadership™ model consists of a five-stage process to develop an organisation's leadership brand and identify the behaviours which will bring it to life.

How can I find out more?

Contact us for a discussion about developing a leadership brand for your organisation.

 

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